Greetings from the INDY Racing League. 2001 has been a great year for the INDY Racing League on many fronts:

Quantifiable barometers like attendance, television viewing, merchandise sales and web traffic are all trending upwards in impressive fashion.

Strategic alliances have been announced with ABC/ESPN, Chevrolet, Toyota and ISC.

Our brand of side by side, 200+ mph, open-wheel racing has had fans on their feet across the country.

Since 1998, Purex had used a comprehensive team sponsorship program in the INDY Racing League as the focal point of their marketing efforts. Supported by their existing hard media campaign and consistent market activation, the program has produced incredible results.

We encourage you to explore the power of motorsports marketing and the outstanding value of the INDY Racing League. If we can help Purex, I'll bet we can help generate results for your brands, too.

Sincerely,
Bob Beasley
Director
Team Marketing Services, IRL